Soft & Fresh
Brand identity design
Interned at:
1.5 months
Software
Shortcut
Receiving the brief for Soft & Fresh felt like a chance to celebrate the joy of fragrance in everyday life. I aimed to design collateral like stationery, documents, and promotional materials that reflect their commitment to high-quality fabric conditioner at accessible prices.
Deep dive into the Brief
Vision
Offering a high-quality, affordable, and eco-friendly fabric conditioner for vibrant clothes.
Mission
Soft & Fresh focuses on providing a pleasant fragrance on clothes at an affordable price.
Purpose
We are a purpose-driven brand that looks at sustainability from
a unique perspective.
Project Framing
Poppins Light
Poppins Semibold
Poppins Black
Adaptation Process
SPOTLIGHT
The brand identity is not done by me
Learning Crescendo
Incorporating elements from an established graphic identity helps differentiate your design in the market.
I understood the difference between an FMCG product company and corporate and what their demands are.
Each project requires a different ideas and execution.
I also learnt some
new features in
Adobe software.